What you wear should reflect who you are. In business today, personal style — what perhaps has been an afterthought — is fundamentally important. You will deliver your best work if you are your authentic self ... authentic in how you dress, what you say and what you do. For women taking the helm of powerful organizations, every decision — including how you carry yourself into the room or onto a stage — has the opportunity to support a strategy, drive home a story or connect with the people you’re in business to serve. Never before have I seen a business book tackle this conversation as clearly and with such inspiration as Janel Dyan’s Story. Style. Brand.

Susan St. Ledger President, Worldwide Field Operations, Splunk

Eye-opening and a fresh take on women’s unique position in the global e-commerce marketplace. Janel’s insights and vivid stories are raw, vulnerable and empowering for women everywhere. She is a quietly confident powerhouse.

Jessica S. Eker Senior Vice President, TransPerfect

Brand is storytelling and the emotional component that subliminally engages a customer, an employee, a partner, or a collaborator is core to the human condition. This is a powerful approach to strategically leveraging what is natural. An excellent read and powerful advice!

Andy Cunningham Bestselling Author, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

The key to Janel’s approach to style is that she isn’t actually helping you with fashion ... she’s helping you express yourself to the world. As your story evolves, so should your brand. This book is for everyone as you navigate your career.

Elizabeth Walton Egan Vice President, Marketing at Yext; Forbes 30 Under 30, Marketing and Advertising

An entertaining and vulnerable story of one woman’s grit and her vision to help women and corporations control the conversation while establishing an emotional and authentic connection with others.

Sylvia Borek Sales Executive and TedX Speaker

At the root of Janel’s many talents and accomplishments is an innate ability to relate to other people with clarity and compassion. It’s that ability that’s enabled her to change client’s habits of self-perception and allow them to stand taller, prouder, and most of all, authentically before their audiences. And because she builds that from each person’s own truth, the change she brings about endures and grows stronger over time. To see her bring this talent to the art of branding gives us hope for change in the way that companies relate to their employees and customers.

Todd Sieling and Tylor Sherman Co-founders, Denim & Steel Interactive

Initial impressions are made quickly, and smart businesses will not only understand this, but will capitalize on the way that authenticity, transparency and vulnerability impact that decision. Janel Dyan makes the case for personal branding in her excellent new book, Story. Style. Brand. Use her wisdom to ensure your organization is maximizing your impact.

Cathy Fyock Speaker and Author of The Speaker Author: Sell More Books and Book More Speeches

Women in the workplace have so much to balance that it can be a juggling act to keep it all going. Janel Dyan is a master juggler who approaches women leaders — through her work and through her book — with honesty, vulnerability and integrity. She understands the challenges of being a parent, a business owner and the daughter of a mother with chronic illness. I, too, am a parent, a business owner and my mom lives with Parkinson’s Disease; as such, this book hit me on so many levels. But you don’t have to have been through what Janel’s been through to know that the pressures (and opportunities) of life and career for high-achieving women can leave you with emotions spread out like a garage sale. Those emotions are part of your story; your story informs your style; and your style can be the backbone of your brand. It’s vital to embrace it all.

Brenna Nichols Founder & Owner, Gifted for You, Chicago

Janel Dyan reminds us that every step we take, in our clothes, our posture, and our demeanor, sends messages of our confidence Our authenticity. Our empowerment. Our value. I felt an immediate connection with Janel’s message. Over the past several years, I broke out of my “black suit, black pumps, blond hair” bonds and found a new way to be professional and personal. Now my wildly colored hair and fun shoes are a trademark, but never mar my ability to be taken seriously. Men and women both will find valuable takeaways from this book. It will challenge you ‘look in the mirror’ in a whole new way.

Michael Sherlock Transformational Leader, “Shock Your Potential” Podcast Host, Speaker, and Author of Tell Me More: How to Ask the Right Questions and Get the Most Out of Your Employees and Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success

Many will read this book and discover the JD Methodology and its relevant uses to their company and their brand, but these pages also hold Janel’s spirit — her authenticity, drive, passion.

Joanne Choi Independent Writing and Editing Professional, San Francisco Bay Area